BI systems have the potential to maximise the use of information by improving company’s capacity to structure a large volume of information and make it accessible, thereby creating competitive advantage, what Davenport calls “competing on analytics” (Davenport, 2005). The objective is to improve the quality and timeliness of inputs to the decision process. Analytical tools present this information to users in order to support decision making process within the organisation. The aim of business intelligence solution is to collect data from heterogeneous sources, maintain, and organise knowledge.
#Davenport business intelligence definition software#
“Business Intelligence environment is a quality information in well-designed data stores, coupled with business-friendly software tools that provide knowledge workers timely access, effective analysis and intuitive presentation of the right information, enabling them to take the right actions or make the right decisions” (Popovic, et al., 2012). “Business intelligence is neither a product nor a system it is an architecture and a collection of integrated operational as well as decision-support applications and databases that provide the business community easy access to business data” (Moss & Atre, 2003). The product is information that will allow organisations to predict the behaviour of their competitors, suppliers, customers, technologies, acquisitions, markets, products and services and the general business environment” with a degree of certainty (Vedder, et al., 1999). The process is composed of methods that organisations use to develop useful information, or intelligence, that can help organisations survive and thrive in the global economy. “Business information and business analyses within the context of key business processes that lead to decisions and actions and that result in improved business performance” (Williams & Williams, 2007).
![davenport business intelligence definition davenport business intelligence definition](https://d3i71xaburhd42.cloudfront.net/b9e208e7b54a5129692c65c1013537cddd63fb7f/2-TableI-1.png)
![davenport business intelligence definition davenport business intelligence definition](https://i1.rgstatic.net/publication/334679496_Business_analytics_new_concepts_and_trends/links/5d678c7ba6fdccf343fbd498/largepreview.png)
Business intelligence has been described as “active, model-based, and prospective approach to discover and explain hidden decision-relevant aspects in large amount of business data to better inform business decision process” (KMBI, 2005).ĭefining Business Intelligence has not been a straightforward task, given the multifaceted nature of data processing techniques involved and managerial output expected. The Data Warehousing Institute, provider of education and training in the areas of data warehousing and BI industry defines Business Intelligence as: “The processes, technologies, and tools needed to turn data into information, information into knowledge, and knowledge into plans that drive profitable business action”.